Advertising across radio, print, digital and social

Reach the audiences the big networks leave out.

Advertising across independent and community owned radio, print, digital and social. Where the big groups sell scale, we sell trust.

Request the media kit Browse the portfolio
A reader with a Neighbourhood Media title outside a cafe in Newtown
630K
Monthly touchpoints across our outlets
3.97m
Monthly touchpoints across the group
174+
Countries reached
65%
Top email open rate
What we do

Audiences who choose their media, not audiences who scroll past it.

These are the audiences the big networks leave out. We sell and place advertising across independent and community owned outlets spanning radio, print, digital, email and social, reaching people who choose their media deliberately rather than media they scroll past.

This inventory is not available through a holding group and cannot be bought programmatically at scale. Buy across the whole portfolio through one agency, one insertion order and one invoice, instead of ten separate relationships.

More about how we work

IMP's portfolio

All outlets
A reader with a copy of Scenestr on Swan Street, Richmond
PRINT · DIGITAL · SOCIAL
Scenestr
National street press for music and culture, in print and online. Carries FROOTY in select editions.
 The Koori Radio 93.7FM on air studio in Redfern
RADIO · DIGITAL
Koori Radio 93.7FM
Owned and operated by Gadigal Information Service. We are the appointed advertising sales representative.
 A reader with a copy of the Newtown title in a local cafe
PRINT · EDM
Neighbourhood Media
Ten Sydney suburb titles in local print and email.
Sister brand portfolio
LGBT+ Media & Marketing
LGBT+ Media & Marketing, part of Independent Media Partners, is Australia's only dedicated LGBTQ+ media sales offering. It sells advertising to LGBTQ+ audiences across seven owned outlets in radio, print and digital, and it is the reason clients with a Pride, diversity or inclusion brief call this business rather than a big network.
The brands split by audience, not by outlet. General, local and live entertainment briefs run through us. Pride and inclusion briefs go to that team, because you should get the specialist.
Koori Radio, Neighbourhood Media and FROOTY are sold by both brands to different audiences. Same outlet, two budgets, one business.
See the LGBTQ+ portfolio
Why buyers use us
One line item, not nine
One set of specs, one deadline schedule, one invoice across the whole portfolio. Community media stops being administratively painful.
Attention, not impressions
Readers spend six minutes with a Neighbourhood Media title. Email opens across the network run from 40 to 65 per cent, against a commercial norm well under 25.
Reach the mainstream misses
Hyperlocal, community and specialist audiences covered through one supplier, which is what procurement teams prefer.
We sit on the media side
We represent the media owner, not the advertiser. You always know whose side of the table we are on.
How a buy works

Four steps, one order, no chasing ten publishers

Agencies skip community media because it is administratively painful, not because it does not work. We remove the admin. Whatever mix of radio, print, digital, email and social you book, it arrives as one set of specifications, one deadline schedule and one invoice.

01
Send the brief
Market, audience, dates and budget. A single sentence is enough to start the conversation.
02
Get a costed schedule
A plan across the outlets that genuinely fit the brief, priced, usually inside two business days.
03
Approve one order
One insertion order covers the whole schedule, with every material deadline listed in the same document.
04
Go live and get reported
We traffic the creative, confirm every placement ran, and send one campaign report at the end.
Who we work with

The proposition does not change. The emphasis does.

Media agencies
One line item instead of nine, with one set of specifications, one deadline schedule and one invoice.
Government and public sector
Hyperlocal, community and specialist audiences reached through one supplier, with insurances and registrations ready.
Direct brands
Attention and trust rather than raw impressions. Six minutes with a local title beats a served impression nobody looked at.
Arts, entertainment and live events
Street press, radio and local print together, which is still how ticket buying audiences find out what is on.
General brief
Independent Media Partners
Brand, awareness, local, community and live entertainment campaigns across the full portfolio.
How to advertise
LGBTQ+ brief
LGBT+ Media & Marketing
Our sister brand, Australia's only dedicated LGBTQ+ media sales offering. Pride, diversity and inclusion briefs run through that team, across seven owned outlets.
lgbtmediamarketing.com.au

Tell us the brief and we will build the schedule.

Send us the market, the dates and the budget. You will get a costed schedule across the portfolio, with specs and deadlines in one document.

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